As a first time mum to an 8 month old, I noticed there weren’t any luxury baby books on the market that I liked. I wanted a minimalist design but high quality and the right look to help my photos stand out. I wanted space to create my own layout and for the book to offer little prompts to help document my baby girls life.

On my maternity leave I decided to create my own baby book, and realised I could also share the book with other parents. After months of product designs and amendments we finally launched in July 2023. We decided to name the brand after our daughter Mina Mae as she inspired us to design the book.

Every order helps us towards our dream little business - we are really grateful for all of your support.

We have a lot planned this year and are currently designing more keepsake books and we can’t wait to show you all.